Marketing the vision. Activating partnerships.
EIEV Pulse is the Marketing and Sponsors Department of Emirates International Endurance Village — the team that connects the village’s ambition with sponsors, partners, media, experiences, and commercial opportunities.
of Partners
We shape how the village is seen, experienced, and supported.
EIEV Pulse builds the marketing voice of the village, introduces brands to meaningful endurance opportunities, and manages sponsor relationships with clarity, care, and measurable impact.
Market the Vision
Translate EIEV’s sporting ambition into campaigns, stories, content, and destination appeal.
Attract Partners
Identify sponsors whose values align with excellence, hospitality, innovation, heritage, and community.
Activate Experiences
Create branded spaces, sponsor journeys, event visibility, media moments, and guest touchpoints.
Build Relationships
Support partners before, during, and after events through consistent communication and refined delivery.
A global endurance platform with a heritage-first soul.
Guided by the patronage and vision of H.H. Sheikh Mansour bin Zayed Al Nahyan, EIEV carries the Arabian horse’s legacy into an international sporting environment built around prestige, welfare, professionalism, and innovation.
In Al Wathba, endurance is more than a race. It is a national landmark, a living heritage, and a disciplined sporting arena where courage, respect, and fair competition meet.
Rooted in the Arabian horse. Designed for the world stage.
The endurance story at Al Wathba reflects a deep bond between rider, horse, land, and community. EIEV Pulse turns that story into a living brand platform — one that respects tradition while opening new doors for sponsors, guests, and global audiences.
Authentic Storytelling
Campaigns built on the heritage of endurance, the Arabian horse, and the UAE’s sporting identity.
Welfare-Led Prestige
Partner visibility is connected to a standard of care, safety, and professional delivery.
Modern Activation
Hospitality lounges, sponsor showcases, media content, and digital touchpoints bring brands into the EIEV experience.
More than logo placement. A complete brand environment.
EIEV Pulse creates sponsor value through presence, content, hospitality, credibility, and long-term association with one of the region’s leading endurance destinations.
Prestige Association
Connect your brand with a respected endurance platform shaped by leadership, heritage, and excellence.
Event Visibility
Showcase your identity across physical spaces, hospitality areas, digital media, and event communication.
Audience Reach
Tell your story to riders, teams, guests, media, public audiences, and regional partners.
Premium Hospitality
Create memorable guest moments inside refined sponsor lounges and partnership spaces.
Creative Activation
Move beyond conventional sponsorship with content, product showcases, storytelling, and tailored experiences.
Trusted Delivery
Work with a department focused on alignment, professionalism, clear communication, and partner satisfaction.
Our partners move with the rhythm of endurance.
Each sponsor adds a different dimension to the EIEV experience — from mobility and finance to hospitality, luxury, media, and specialist services.
Built as a living network, not a static list.
The EIEV sponsor ecosystem is designed to feel alive: brands connect to experiences, experiences connect to audiences, and audiences connect to the heritage of endurance.
- Hospitality spaces that turn waiting time into memorable guest moments.
- Media and content opportunities that extend the story beyond race day.
- Commercial partnerships shaped around relevance, prestige, and measurable presence.
Al Masaood Equipment Rental
Mobility and equipment support for large-scale event operations.
Camelia Flowers
Floral presentation and premium hospitality detailing.
Changer.ae
Digital finance partner supporting next-generation value exchange.
Derwandi Lounge & Restaurant
Hospitality partner connecting guests through authentic experiences.
Emcoin
Investment partner bringing a modern financial presence to activations.
Emirates
Global airline brand connecting EIEV stories with international audiences.
EVIIQ Dubai
Luxury showcase partner for refined guest environments.
Juan Valdez
Coffee hospitality partner for elevated visitor moments.
Mbank
Financial services partner supporting a modern community ecosystem.
Marie Claire Arabia
Media and lifestyle partner amplifying the EIEV story.
MotoPro
Automotive services partner for on-ground visibility and mobility culture.
Premier Motors
Automotive partner bringing premium brand presence to EIEV spaces.
Worldwide K9 Academy
Training and service partner aligned with safety and specialist expertise.
Yas TV
Broadcast media partner supporting regional visibility.
AE Coin
Digital currency partner adding innovation to sponsor engagement.
From first conversation to lasting partnership.
EIEV Pulse manages sponsorship as a structured journey, making every stage clear, creative, and aligned with the partner’s goals.
Discover
Understand the partner’s objectives, audience, timing, and preferred level of visibility.
Align
Match the brand with the right event assets, hospitality touchpoints, and storytelling opportunities.
Activate
Bring the partnership to life through spaces, signage, content, showcases, guest journeys, and media moments.
Measure
Review visibility, engagement, delivery quality, and opportunities for a stronger next activation.
Hospitality, showcase, and conversation environments.
The attached images are presented as a responsive visual gallery for sponsor lounges, media rooms, premium displays, and partner meeting spaces.
Let’s create a partnership that feels as powerful as endurance itself.
For sponsor proposals, brand activations, partner hospitality, media opportunities, or service collaborations, connect with EIEV through the official website and begin the conversation with the Pulse team.