Emirates International Endurance Village
Brand Assets
A refined digital home for the EIEV identity system: logo discipline, visual language, color, typography, patterns, photography, and application guidance.
Corporate Identity
A complete identity system for one consistent village experience.
The brand guide brings together rules, applications, and visual components including the logo, fonts, colours, geometric patterns, imagery, stationery, advertising, publications, gifts, and digital communications.
Purpose
Maintain a clear, recognisable appearance for EIEV and strengthen trust through disciplined implementation.
Personality
Dynamic, forward-thinking, professional, and inspired by the heritage and ambition of endurance racing.
Tone
Confident and authoritative, while preserving clarity, professionalism, and organisational excellence.
Our Vision
To be the first and best destination in the world for professionally organising the most exciting and inspiring endurance races.
Delivered through the highest international standards.
Our Mission
To become pioneers in endurance race organisation through professional thinking and generations that understand excellence.
Aligned with the principle of consolidating national identity.
Inspiration
Visual language inspired by values, place, and endurance heritage.
The identity turns key values into visual cues drawn from palm leaves, Damas tree leaves, sand dunes, traditional elements, Gulf waters, and mother of pearl.
Logo Inspiration
The logo draws from three visual anchors.
Teamwork
Palm leaves create a visual language for unity and collective spirit.
Belonging
Damas leaves express rootedness, connection, and identity.
National Identity
Sand dunes translate the landscape into a warm and memorable motif.
Communication
Traditional elements bring rhythm, texture, and a link to heritage.
Transparency
Gulf waters inspire clarity, openness, and fluid motion.
Contemporary
Mother of pearl introduces modern refinement and a premium finish.
Logo Rules
The logo is the heart of the identity. Use it as supplied.
Full colour is preferred for all applications. The logo must not be altered, distorted, recoloured, rotated, outlined, cropped, or separated from its approved relationship. For separately used icon applications, the short name EIEV is added according to the guide.
Color System
Primary and secondary colours designed for flexible communications.
Use colours as solids, gradients, highlights, patterns, and details. Click a swatch to copy its HEX value.
Typography
Dynamic and interactive fonts with practical digital fallbacks.
The guide specifies The Arabic Sans for designed communications. Arial is the default system typeface when the brand typeface is unavailable, especially for digital applications and presentations. ALQUDS is specified for social media contexts.
Endurance / Dynamic / Interactive
Reliable for email, documents, and presentations.
Used where the brand typography is not available.
Patterns
Geometric decoration that can frame, soften, or energise a layout.
Patterns may be used linearly, in corners, at the top of a layout, or as a subtle watermark. They should support the message instead of overpowering it.
Applications
One identity system across print, digital, promotion, and environment.
The guide covers stationery, external and internal letterheads, stamps, envelopes, employee cards, certificates, posters, full-page and half-page advertisements, invitations, greeting cards, billboards, hoardings, lamp posts, flags, official manuals, co-branding, websites, screens, social media, signage, exhibitions, and podiums.
Stationery
Elegant, restrained applications with pattern accents and premium neutral space.
Office assets
Patterns can add texture while keeping the logo placement calm and legible.
Brand details
Small-format items use subtle repetition and strong production quality.
Website
Navigation, imagery, and calls to action should stay clean and consistent.
Campaign imagery
Photography should feel premium, warm, local, and emotionally engaging.
Race promotion
Promotional assets should protect the seriousness of the message and suit the intended use.
Digital Communication
Responsive brand expression for websites, screens, email, presentations, and social media.
The iconic logo is used across social media. Static posts can follow multiple layout options, and social video uses the EIEV icon as a top-right watermark. Recommended post and video formats include square, vertical, and horizontal canvases.
Photography Checklist
Premium imagery with cultural awareness, local relevance, and natural warmth.
Use authentic, locally photographed imagery where possible. Keep colours warm and inviting, prefer natural light, use strong composition, maintain high quality, and respect licensing, copyrights, and photo credits.
Visual content should reflect the uniqueness and authenticity of Emirati culture.
Use interesting angles, dynamic cropping, warm colour tone, and as much natural light as possible.
Maintain premium quality, use 300 dpi for print where required, 72 dpi for digital, and comply with intellectual-property laws.
Brand Application & Compliance
Every department protects the identity.
All EIEV departments are responsible for accurate, consistent application of the identity with support from the brand team and corporate marketing.